Brand
The Savona brand, in one place.
Logo, colours, type and voice. Everything here is also at /brand.json for agents and tools.
Who we are
The content agent for compliant financial marketing.
Savona is a content agent that makes on-brand, compliance-approved video for financial brands, in every language and format, and takes it through the review chain to sign-off.
Logo
- savona., all lowercase in Space Grotesk Bold, ending in a coral full stop. Use the drawn wordmark rather than retyping it, never stretch it, and keep the letters in the text colour of the surface they sit on and the full stop coral.
- Keep clear space around the mark equal to a quarter of its width.
- Mark no smaller than 24px; wordmark no smaller than 16px tall.
Colour
Coral
#E8654A
The brand colour: the mark, accents and highlights.
Coral deep
#D34622
Buttons and links, where white text needs the extra contrast.
Ink
#221F1C
Headlines, body text and dark surfaces.
Paper
#FAF9F5
The page background.
Stone
#E9E6DC
Panels and cards that sit on paper.
Line
#DAD9D4
Borders and dividers.
Muted
#66645C
Secondary text.
Approved
#05AD83
Approval and success states only.
Type
Space Grotesk
Display: headlines and card titles; the wordmark is drawn from its Bold
500 · 600 · 700
Brief in. Approved video out.
Plus Jakarta Sans
Body: paragraphs, labels, interface
400 · 500 · 600
On your exact brand, in every language and format.
Instrument Serif Italic
Accent: one word per headline, never a whole line
400 italic
compliant
JetBrains Mono
Small uppercase labels and timecodes
400 · 500
EVERY CHANNEL · 0:27
Voice
Do
- Say what Savona does in plain words: brief, video, review, sign-off.
- Lead with the outcome for a marketing team, then the proof.
- Write as the customer would: project, video, version, reviewer.
- Keep one idea per sentence, and cut what the reader can already see.
Don’t
- Use film-industry jargon (treatment, deliverables, comps).
- Promise returns or imply compliance sign-off is automatic: their compliance team makes the call.
- Stack adjectives or hype: no "revolutionary", "seamless", "cutting-edge".
- Set the accent italic on more than one word in a headline.